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Later Easyriders would host and run events, rallies (or as they called them rodeos), and motorcycle shows.įrom what I can gather, that Easyrider magazine closed its doors and auctioned off what was left in 2018. From my point of view, magazines have been the hardest hit with many, to many, motorcycle magazines failing to survive the transition.Įasyriders magazine started in the early 1970s and always showcased the best motorcycles from across America along with the aforementioned scantily clad women. But, as we all know, the printed word is in decline due to the evolution of digital media. The original Easyriders magazine was a champion of the counterculture, on the road biker symbolized in movies like “Easyrider”. All this raised my curiosity to find out just what happed to the old school motorcycle magazine. The new Easyriders magazine looked more like coffee table style magazine then anything else. In fact, glancing through it at the newsstand, it did not have “really” have any hot bikes and no nude or scantly clothed women. But that magazine did not look at all correct, it did not have a hot bike and girl on the cover. In the lead up to Christmas 2021 when, at a local bookstore, I noticed the latest issue of Easyriders magazine. Included is new information on who owns Easyriders and what is going on with the company.What has happened to Easyriders magazine? To keep you up to date on what is going on with Easyriders is the only reason why the Bike Shows and Rodeos are still on the Major Rallies List.įinally here are some recent UPDATES on what is going on with Easyriders and the Easyriders Rodeo Tour. In the case of Easyriders there are both of these items. We always try to avoid recommending any event with a lot of instability and / or with a lot of huge unknowns.
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However the company will never be the same with all of the above.įurthermore, we keep the Easyriders Motorcycle Show Tour on the s Major Motorcycle Rallies List not as a recommendation. Now based on what is on the Easyriders Facebook page and from internet rumblings there might be different events and various ventures with the iconic name slapped on them. One question is what is going to happen with the remains of Easyriders? Another question is what is going on with the Easyriders Bike Show Tour and Motorcycle Rodeos? Unfortunately at this point I dont think anyone knows the answers. Obviously there are still a lot of unanswered questions. So what is left of Easyriders? Apparently the biggest thing left is the trademarked name.Easyriders Magazine and the Events Future In addition, Bandits article went on to state that both Dave Nichols (the editor of Easyriders Magazines) and Beatnik are now gone from the company. Yes, Lichter who was such a huge part of Easyriders for decades was apparently kicked to the curb. In his article it states that THE infamous photographer Michael Lichter. And part of the answer to this question is in an article by Bandit on.
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So how could the Easy Riders situation get any worse? Well it did get worse. Eventually new owners purchased the remnants of the iconic American biker brand in 2019. Then in 2018 it was announced that what was left of Easyriders (including the Easyriders Bike Shows and Rodeos) was for sale. Notably, these were some of the people who helped make the company so successful. Then some of the long-time Easyriders employees left the company. Next, there was a rumor that Easyriders no longer owned their apparel. Years later the Teresi Dyno Drags were no longer at events. Then the number of events held each year were cut. In particular, magazine sales and the attendance at the Easyriders Shows and Rodeos declined. Then years later the Easyriders Bike Shows and Motorcycle Rodeos started.What happened to Easyriders?Įventually the wildly successful company fell apart. Over the following decades the company grew to include a number of magazines and other ventures. First, Joe Teresi and others founded in 1970 the company. Now, heres a quick overview of the rise and fall of Easyriders. Then in 2019 the wheels fell off of the company when the iconic Easyriders Magazine website (shut down. Unfortunately the Easyriders Bike Shows, Motorcycle Rodeos, Magazine, and the rest of the company have followed this trend. First, over the last decade both the motorcycle industry and the rally-world have declined. Here is some of what happened to Easyriders. Subsequently an important era in the biker-world is over. Even worse, in 2019 the iconic Easyriders Magazine shut down. As you have most likely heard, the 2020 Easyriders Motorcycle Shows were all CANCELED.